Connect+ October 27, 2026

Trick-or-treating isn’t the only way to make the most of the neighborhood this Halloween! This edition of Connect+ explores how Nextdoor is helping advertisers get more local, Reddit is offering extra value for Q4 campaigns, and traditional media is getting smarter with improved TV measurement and AI-powered cinema advertising. Four timely treats for brands looking to make more of their media investments.

Nextdoor Gets More Precise with Neighborhood-Level Ad Targeting

What if your ads reflect what matters to each neighborhood? Nextdoor is introducing Neighborhood Intelligence, a new advertising tool that maps 350,000 neighborhoods to help brands understand local conversations and target ads based on community-specific needs. The platform can also identify similar neighborhoods that share characteristics with areas where a brand already performs well.

For advertisers, this creates new opportunities to move beyond broad geographic targeting and tailor campaigns to local demand. Businesses such as healthcare providers, home services companies, auto dealerships, and restaurant chains could benefit from more relevant messaging across individual markets.

At DCW, not only have we run several successful Nextdoor campaigns, but we also monitor emerging targeting capabilities like these to help clients identify smarter ways to reach local audiences and make the most of their media investments. This technology can also complement DCW’s local traditional media offerings, including radio, television, and out-of-home, by helping align messaging and market selection with neighborhood-level insights. Together, these channels can create coordinated local campaigns that connect digital precision with broad community reach.

Reddit Expands Q4 Opportunities With More Flexible Ad Solutions

Reddit is opening new opportunities for advertisers heading into Q4 with added value incentives and expanded testing options designed to help brands maximize impact during key seasonal moments. Eligible clients can receive 15–20% in added value when investing incremental dollars into select Reddit products. New opportunities include Reddit Max for Traffic, which uses automation to streamline campaign management and identify stronger creative combinations, as well as Takeover Flex, a more flexible way to access Reddit’s high-impact Takeover and First View placements. Takeover Flex lowers the barrier to premium placements by allowing advertisers to purchase partial daily impression shares while maintaining guaranteed impressions and fixed CPM rates. Inventory is paced across the full 24-hour flight, helping brands maintain a consistent presence around important moments and conversations. As brands plan for competitive Q4 advertising periods, DCW continues to evaluate emerging social opportunities that can help clients drive awareness, engagement, and performance.

Making Traditional TV More Measurable with ACR Data

Traditional television is becoming more measurable. Automatic Content Recognition (ACR) technology built into smart TVs from manufacturers such as Samsung and LG can identify programming and commercials displayed on the screen, including linear TV. That viewing data can help advertisers understand household reach, frequency, and whether audiences were exposed to a specific commercial, bringing a new level of measurement to traditional television.

For DCW clients, ACR data can provide another layer of intelligence for evaluating linear TV campaigns, identifying missed audiences, and making smarter decisions about where television dollars go next. In practice, DCW Media can work with measurement partners to compare commercial exposure across markets and audience segments, revealing where campaigns are reaching viewers and where gaps remain. Those insights can then inform future media plans, from adjusting frequency and market allocations, to coordinating linear TV with streaming CTV and digital tactics.

Bringing Local Relevance to the Big Screen with AI

Cinema advertising is becoming much more local. National CineMedia’s new Bullseye platform uses AI to create different versions of a cinema commercial based on geography, audience insights, and even local offers, all within the same campaign. That means a national or regional advertiser can deliver a more relevant message in individual markets without producing an entirely separate campaign for each location. For DCW clients, it creates a new way to combine the attention and impact of the big screen with localized messaging, making traditional cinema advertising smarter, more relevant, and easier to customize at scale.