digital
Data driven performance to the max.
DCW Media’s digital department is comprised of skilled digital media and marketing experts with more than 15 years of experience helping brands reach the right audiences with precision and efficiency. As a media buying shop, we remain tech, data, and media agnostic, allowing our teams to recommend, pursue, and execute the most effective digital placements for each client’s goals. From people-based targeting and paid media to search, SEO, AEO, GEO, social, programmatic, video, audio, and advanced attribution, our approach is built to help brands stay visible across the full digital discovery journey.
People-Based Marketing
As we enter a cookie-less environment, the need to execute highly targeted campaigns is more important than ever. DCW has been ahead of the curve with People-Based digital targeting. It has been incorporated into many of our campaigns since 2018.
We start with our proprietary People-Based lists, built using diverse, premium data sources, enabling us to target users on a 1:1 basis. This ensures we are only serving ads to real people, not data models based on guesswork. We are then able to target individuals across the platforms and devices they use most, including desktops, mobile, CTV/OTT, social media, email, and online audio.
The result is higher quality leads, at a lower cost and enhanced brand safety. What’s more, DCW’s People-Based marketing can be used to show true attribution from in-store visits, event attendance, applications, sign-ups, purchases, or other location-based goals directly to ad views and clicks.This attribution can be synced into most CRMs for a fully-automated feedback loop or provided in valuable reports.
