PRIVACY POLICY FOR DOUGHERTY, CLIFFORD, & WADSWORTH, CORP.
Privacy Policy
Last Updated: May 7, 2025
Organization: DCW Media, LLC (“DCW Media”, “we”, “our”, or “us”)
1. Introduction
DCW Media respects your privacy and is committed to protecting the personal information of our clients, partners, employees, and users of our digital properties. This Privacy Policy outlines how we collect, use, share, and safeguard information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant U.S. privacy frameworks.
2. Scope
This policy applies to:
• All visitors to dcwmedia.com and associated subdomains.
• Clients, vendors, and business partners interacting with DCW Media.
• Data collected through campaigns managed by DCW Media across digital advertising platforms, email systems, analytics tools, and CRM integrations.
3. Information We Collect
We may collect the following categories of information:
A. Personal Information
• Name, email address, phone number, and company details.
• Job title, department, or professional role.
• Billing and payment information (if applicable).
B. Technical & Usage Information
• IP address, browser type, operating system, and device identifiers.
• Website analytics (cookies, session data, engagement metrics).
• Campaign performance metrics (e.g., impressions, conversions, attribution data).
C. Client & Campaign Data
• Ad audience lists, CRM data, or customer segments provided by clients for campaign execution.
• Platform-specific IDs or tracking pixels used for ad targeting and optimization.
4. How We Use Information
DCW Media uses collected data to:
• Deliver and optimize advertising and media campaigns.
• Measure campaign effectiveness and ROI.
• Maintain business operations and client communications.
• Comply with legal, regulatory, and contractual obligations.
• Improve our services, technology, and user experience.
We do not sell personal data. We process data strictly under lawful bases such as contractual necessity, legitimate interest, or user consent where required.
5. Data Sharing and Disclosure
We may share data only with:
• Trusted service providers (e.g., Google, Meta, LinkedIn, ad servers, analytics platforms) for campaign management.
• Compliance partners for SOC 2, HIPAA, or GDPR audits where applicable.
• Law enforcement or regulators if required by law.
All third-party partners are bound by confidentiality and data protection agreements ensuring equivalent security and compliance standards.
6. Data Retention
We retain personal and client data only for as long as necessary to:
• Fulfill campaign and contractual obligations.
• Meet legal and regulatory requirements.
• Support auditing, accounting, or dispute resolution.
Data no longer needed is securely deleted, anonymized, or archived per internal data governance policy.
7. Data Security
We implement industry-standard security measures including:
• SOC 2 Type II–aligned infrastructure controls.
• Multi-factor authentication and encrypted data storage.
• Regular penetration testing and vulnerability assessments.
• Access control policies limiting data to authorized personnel only.
• Continuous monitoring for unauthorized access or anomalies.
8. International Data Transfers
Where data is transferred outside the United States, we ensure adequate safeguards through:
• Standard Contractual Clauses (SCCs).
• Vendor certification under frameworks like EU-U.S. Data Privacy Framework.
• Encryption in transit and at rest.
9. Your Privacy Rights
Depending on jurisdiction, you may have the right to:
• Access, correct, or delete your data.
• Withdraw consent for marketing communications.
• Object to processing or request data portability.
To exercise these rights, contact info@dcwmedia.com. We will verify and respond within applicable legal timeframes.
10. Cookies and Tracking Technologies
We use cookies and similar technologies for:
• Analytics and campaign measurement.
• Website functionality and user experience optimization.
• Ad personalization where permitted by consent.
Users may manage cookie preferences via browser settings or opt-out tools such as Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA).
11. Compliance with Industry Regulations
DCW Media adheres to:
• GDPR (EU/UK)
• CCPA/CPRA (California)
• HIPAA (for healthcare-related marketing)
• SOC 2 and ISO 27001 security standards
• CAN-SPAM and TCPA compliance for communications
12. Children’s Privacy
We do not knowingly collect personal information from individuals under 16. If we become aware of such data, it will be deleted immediately.
13. Policy Updates
This Privacy Policy may be updated periodically. Any changes will be posted to this page with a revised “Last Updated” date. We encourage you to review this policy regularly.
14. Contact Us
For questions, concerns, or to exercise your privacy rights:
DCW Media Privacy Office
Email: info@dcwmedia.com
Address: 895 Marconi Ave, Ronkonkoma, NY 11779