SUCCESS STORY

UNH Franklin Pierce School of Law

UNH Franklin Pierce School of Law is a nationally recognized law school known for preparing students for careers in legal practice, public service, intellectual property, and policy. Through its partnership with LSAC, the school is using digital media to reach qualified prospective law students and support continued application growth.

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The Challenge

UNH Franklin Pierce School of Law wants to increase awareness among qualified prospective law students while driving measurable applicant volume throughout the admissions cycle. To support those goals, DCW aligned the strategy around two priorities:

Reaching high-fit prospective law students based on LSAC audience data
Driving matched applicants efficiently while maintaining a strong cost per applicant

The Approach

Used third-party lookalike audiences to expand reach to additional prospective applicants with similar characteristics
Ran a multi-channel campaign across Display, Meta, and Video to reach users across multiple points in the decision journey
Continued monitoring creative performance across placements to identify which messages are resonating most with prospective applicants
Tracked matched applicants to understand the campaign’s direct influence on application activity

The Results

11.2 million+

Impressions served to date

47,121

Clicks generated to date

232

Matched applicants driven to date

$170

average cost per applicant, well below the $1,500–$2,500 benchmark