SUCCESS STORY
Nationwide Coils
Nationwide Coils is a leading commercial HVAC manufacturer and supplier of custom and OEM replacement coils. Based in Westchester, New York, Nationwide Coils provides supplies and services throughout the country. They have partnered with DCW for 7 campaigns (and counting!)
The Challenge
Nationwide Coils is working to grow its business among its very niche B2B audience, including mechanical contractors, engineers, state facilities, government organizations and others. In terms of digital conversions, they rely on high-intent quote form fills from their website.
The Approach
We created a full-funnel digital campaign to generate initial awareness, increased website traffic, and ultimately form-fill conversions. Display banners were targeted to relevant professionals using both a People-Based DSP and Microsoft’s proprietary LinkedIn job title data. This was augmented with SEM on both Google and Bing as interested users were driven to the website to convert. Keywords were constantly refined and updated based on evolving product and service offerings.
The Results
959
Form Fills
74,816
Website Visits
$142
Cost Per Qualified B2B HVAC Lead
