SUCCESS STORY
White Plains Hospital
White Plains Hospital is a 292-bed not-for-profit health care organization with the primary mission of providing exceptional acute and preventive medical care to all people who live in, work in or visit Westchester County and its surrounding areas.
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The Challenge
Alongside other marketing objectives DCW Media helps White Plains Hospital with, they also wanted to promote their Health Matters blog which engages people with articles on topics like "What to Eat When You're Sick" to "How Coffee Affects Weight" and "Menopause or Heart Disease?" For this, DCW sought a strategy that would:
- Find targeted users actively ready to explore new content
- Drive users to the website efficiently
The Approach
- Implemented targeted Pinterest ads towards audiences that are interested in health-related topics
- Ran Pinterest ads continuously over the course of the year, while constantly monitoring for changes and chances to optimize
The Results
0.46% CTR
for outbound clicks
80,000+
impressions servei
