County College of Morris

The Challenge

County College of Morris wanted to increase awareness, traffic, and enrollment interest across key prospective student audiences, while also driving measurable lower-funnel actions including lead submissions and applications. To support those goals, DCW aligned the strategy around three priorities:

• Reaching prospective students, parents, adult learners, and veterans across multiple stages of the enrollment journey
• Driving qualified traffic to the CCM website
• Increasing lead submissions and application volume through a full-funnel media strategy

The Approach

• Launched a multi-channel campaign across Google Search, Performance Max, Meta, Programmatic Display, and Audio
• Used Search and Performance Max to capture high-intent users actively exploring college, transfer, and workforce education options
• Leveraged Meta, Display, and Audio to build awareness, support message frequency, and reach prospective students across multiple touchpoints
• Rotated creative throughout the year with audience-specific messaging, including English and Spanish variants, veterans messaging, open house promotions, and accelerated class schedule creative
• Tracked lead submissions and application submissions to evaluate both immediate conversion activity and deeper enrollment intent