SUCCESS STORY
Southland Casino Hotel
Southland Casino Hotel in West Memphis is a premier destination for gaming, entertainment and dining, housing over 400 slot machines, 50 live table games, and sports betting.
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The Challenge
Southland Casino was looking to incrse visibility for its regular promotions while also driving more online enrollments for its rewards program. To support those goals, DCW aligned the strategy around two priorities:
- Maximizing awareness of messaging
- Increase online sign-ups for the rewards program.
The Approach
- Audio, Video and CTV tactics to strongly engage users and expand upon messaging
- Programmatic Display and Native placements to reach highly targeted audiences with clickable ads
The Results
-44% CPL
New Member Sign-ups
8,000+
New Member Sign-ups
7,000+
attributed in-person visits from ad viewers, based on location attribution data
