Digital Connect September 4, 2025

DCW is here with your post-Labor Day Weekend digital media updates, looking at recent developments with Apple audio, streaming TV pause ads, AI search summaries, and advances in geotargeting.

Platform Updates:

We’ve leveled up geo-fencing! DCW now has polygon targeting ability with our DSP partner StackAdapt. Geofencing just became much more accurate as we're now able to draw custom targeting areas around towns, buildings, events, and other areas. This is much more accurate than other geofencing methods that rely on addresses, radiuses, and zip codes. Polygon targeting means more efficient ad serving in the exact spaces clients want. Can polygon targeting give your targeting an edge? Reach out to see how we can put this new tactic to work for your ads.

Pausing is prime time for ads. A recent study has revealed that people who pause ad-supported TV usually do so for 1-5 minutes. The study shows that 54% of users pause in the 1–5-minute range, with another 14% pausing for 6 minutes or more. This highlights a powerful advertising opportunity for brands and businesses looking to be seen on the biggest screen in a household. DCW has access to ‘pause ad’ inventory across a variety of OTT/CVT streaming services, such as Hulu and Amazon. Let’s talk about how pause ads can be added to your media mix.

Apple is turning up the volume in streaming audio with its TuneIn partnership. Apple's curated radio stations will now reach an additional 75 million users, giving a boost to the platform and leveraging additional ad inventory. Whether it's TuneIn, Spotify, Pandora, or iHeart, DCW can reach millions of users with un-skippable streaming audio inventory that raises awareness and drives web traffic, all while reaching users with pinpoint programmatic targeting. 

Search engine marketing is undergoing a revolution, and advertisers need to adapt. A Pew Research study has found that search engine users presented with AI summaries are much less likely to click through to news sites. These AI summaries are largely drawing from sources such as Reddit, YouTube, and even Wikipedia. Advertisers need to seriously rethink their search strategies as search engines like Google lean increasingly on these top of page summaries. One tactic is to go straight to the AI sources by placing paid and organic content on the three aforementioned platforms. Talk to DCW about how to retool your search strategy for the AI-driven future.