SUCCESS STORY
St. John's University
St. John’s is a leading private Catholic University located in Queens, New York, offering undergraduate and graduate programs.
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The Challenge
The university wanted to bolster enrollment in key graduate programs, including MBA, cybersecurity, and homeland security. In addition to driving awareness and traffic, they wanted to generate low-cost, high-quality leads via RFI forms. CPL is especially important given the cost-per-lead (CPL) industry benchmark of $1,200. St. John's began working with DCW Media in mid-2024 to execute a multi-channel digital campaign targeting potential graduate students.
The Approach
- A full-funnel campaign including YouTube, Meta social media, and Google Search
- Custom high-performing landing pages optimized for RFIs
- RFI to application attribution
The Results
4,255
RFI Leads
$103.35
CPL
86%
lower CPL vs. benchmark
