SUCCESS STORY
Sacred Heart University - Griswold
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Sacred Heart University is a private university with programs designed to support students at different stages of their academic and professional journeys. For its Griswold campus, Sacred Heart wanted to reach a highly specific audience of current educators, recent graduates, and career changers.
The Challenge
Sacred Heart University wanted to build awareness for its Griswold campus among prospective students who were likely to be interested in education-focused career opportunities. To support those goals, DCW aligned the strategy around two priorities:
• Reaching a highly targeted audience within the Griswold campus market
• Driving strong audio engagement among current educators, recent graduates, and career changers
The Approach
• Launched a targeted Audio campaign focused on adults ages 21–40 within a 30-mile radius of the Griswold campus
• Used audio placements to deliver memorable messaging to prospective students across key listening environments
• Monitored performance regularly and optimized toward audio completion rate to improve engagement throughout the campaign
• Applied traffic quality and brand safety measures, including pre-bid filtering and category exclusions
The Results
334,170
Impressions served
264,602
Completed listens
79.18%
Audio Completion rate
141
Clicks generated
