SUCCESS STORY
National Museum of Women in the Arts
Located in Washington, D.C., The National Museum of Women in the Arts is the world's only major art museum solely dedicated to championing women artists.
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The Challenge
The National Museum for Women in the Arts (NMWA) faced challenges in generating interest and driving attendance for their Rodarte exhibit while also promoting their mission of supporting women artists. They needed expert assistance to effectively engage the audience and boost visitor numbers. DCW identified NMWA’s need to:
- Effectively increase interest for their Rodarte exhibit.
- Boost attendance for their Rodarte exhibit.
- Promote their mission of supporting women artists.
The Approach
- DCW implemented a focused multimedia strategy combining ProgrammaticDisplay, Facebook, and Instagram ads with Outdoor, Print, and NPR placements.
- This integrated mix extended reach across digital, physical, andbroadcast channels, ensuring the message connected with diverse audiencesegments.
- We employed various call-to-actions across all tactics to drive sitevisits, boost social engagement, and ultimately increase attendance.
The Results
8,000
Clicks to exhibit landing page
781
Actions tracked across online ticketing page
39%
Decrease in eCPA
