SUCCESS STORY
Chevron Federal Credit Union - Geo Fencing
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Chevron-Spectrum Credit Unions provide financial services and membership opportunities to eligible employee and community audiences. To support member growth, DCW helped promote credit union offerings across key employer-affiliated locations.
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The Challenge
Chevron-Spectrum Credit Unions wanted to reach highly specific audiences connected to select employer locations, including CFCU Singing River, Spectrum Bechtel, Marathon El Paso, and Los Angeles Refinery. To support those goals, DCW aligned the strategy around two priorities:
- Building awareness among highly relevant employer-affiliated audiences
- Driving qualified website engagement and Become a Member actions
The Approach
- Used geofencing to reach users within specific employer locations and strict radius requirements
- Retargeted users captured through the geofence to re-engage qualified audiences after initial exposure
- Optimized delivery by device, inventory source, time of day, and day of week to maximize campaign value
- Tracked landing page engagement and Become a Member button clicks to understand lower-funnel activity
The Results
1.18 million +
Impressions served
1,629
Clicks to campaign landing pages
0.14%
Overall CTR, exceeding the 0.08% benchmark
614
‘Become a Member’ button actions
