Media Buyer
Job Type: Full-time
Location: In-Person (Ronkonkoma NY)
Job Summary:
A National Media Buying Agency on Long Island is seeking anexperienced Media Buyer to join our media team. This position is focused on theplanning, negotiation, placement, and management of campaigns across broadcasttelevision, cable, radio, streaming/CTV, and digital media.
What we are looking for:
We are looking for a well-rounded media buyer with a strongfoundation in linear/traditional media buying, complemented by experience instreaming/CTV and digital media. The right candidate can evaluate broadcastproposals, negotiate schedules, identify value, and manage traditional buysfrom planning through execution, while also understanding how streaming/CTV anddigital can extend and strengthen the overall media strategy.
The ideal candidate understands how these channels worktogether to create a holistic, integrated media plan, while bringing the strongnegotiation, market knowledge and strategic thinking that are essential totraditional media buying
Essential Duties and Responsibilities:
- Plan, negotiate and place media buys across broadcast TV, cable, radio, streaming/CTV and digital
- Request and evaluate proposals, rates, audience data, and inventory from media partners
- Negotiate competitive rates, schedules, placements, added value, and bonus opportunities
- Develop media recommendations based on client objectives, target audiences, budgets, and market conditions
- Evaluate programming, dayparts, rotations, flighting, audience delivery, and media efficiencies
- Plan and execute streaming/CTV and digital campaigns, including audience and geographic targeting
- Build and maintain media schedules, flowcharts, and buying documentation
- Manage multiple clients, markets, and campaigns simultaneously
- Monitor campaign delivery and make adjustments as needed
- Review post-buy performance and address under delivery or makegoods
- Maintain accurate budgets and ensure buys remain within approved client spending
- Build and maintain strong relationships with stations, media representatives, and vendors
- Work closely with internal teams to ensure campaigns are executed accurately and on time
Qualifications:
- 3-5+ Years Previous media buying experience required
- Hands-on experience buying broadcast television and radio required
- Experience with streaming/CTV and digital media
- Experience with media buying, planning and research software/platforms such as Strata, FreeWheel, Nielsen, Comscore, Scarborough or similar tools preferred.
- Strong understanding of media metrics, including ratings, impressions, reach, frequency, CPM, and CPP
- Strong negotiation and analytical skills
- Excellent attention to detail and organizational skills
- Ability to manage multiple deadlines, clients, and markets in a fast-paced environment
- Excellent written and verbal communication skills
Computer Skills Desired:
- Proficient in ALL Microsoft Office products (i.e., Word, Excel, PowerPoint, Outlook, etc.)