Digital Media Account Manager

Job Type: Full-time

Reports to: VP, Digital Media

Location: Remote

‍About DCW Media

DCW Media is a leading independent media buying agency with a 52+ year legacy of performance and client service. We specialize in omni channel media strategy and execution for complex, highly regulated verticals—including healthcare, higher education, financial services, gaming, and retail.

As our agency expands rapidly, we're seeking a forward-thinking, AI-fluent Digital Media Account Manager to join our team. If you're passionate about digital advertising and excited to integrate cutting-edge AI tools into everyday workflows, this role was made for you.

Job Summary

As a Digital Media Account Manager at DCW Media, you’ll lead the day-to-day strategy, execution, analysis, and optimization of digital campaigns for a diverse portfolio of clients. You will collaborate cross-functionally with internal teams and vendors, manage complex campaign deliverables, and embrace AI-based automation to elevate the way we plan, execute, and report on advertising initiatives.

You must be as comfortable creating a media plan as you are using AI to generate high-quality ad copy, summarize reports, or design automations that save your team hours of manual work.

Key Responsibilities

• Develop and present strategic, data-driven digital media plans aligned to client objectives and industry best practices.
• Act as the primary point of contact for assigned clients—owning timelines, expectations, and performance.
• Execute and oversee end-to-end campaign workflows: briefing, trafficking, QA, optimization, reporting, and wrap-up.
• Leverage AI tools such as ChatGPT, Claude, Perplexity, Midjourney, ElevenLabs, and automation platforms (Zapier, Make, Airtable) to:
  
  • Generate briefs, creative variations, and ad copy.
  • Summarize performance reports and optimize pacing.
  • Build task automations and AI agents for account operations.
• Monitor campaign performance across platforms (Google Ads, Meta, DV360, Search Ads 360, etc.) and deliver insight-rich recommendations.
• Stay abreast of emerging AI technologies and help the agency scale internal best practices and playbooks.
• Collaborate with analytics and media teams to ensure data accuracy and performance transparency.
• Manage campaign documentation: IOs, budgets, specs, timelines, QA checklists, and client updates.

Qualifications & Skills

• Bachelor’s degree required.
• Minimum of 3–5 years of experience in digital advertising or marketing (agency experience preferred).
• Strong understanding of paid media channels (search, social, programmatic, video, native).
• Proven experience in building client strategies, media plans, and performance reports.
• Fluency in AI tools and prompting (ChatGPT or similar), with the ability to create prompt workflows or contribute to AI agents that streamline media tasks.
• Ability to use or collaborate on no-code/low-code automation tools (e.g., Zapier, Make, Airtable).
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, Microsoft Office, and Google Workspace.
• Strong quantitative skills, high attention to detail, and ability to interpret data into action.
• Excellent communication and interpersonal skills; comfortable managing internal teams and clients alike.
• Experience in regulated verticals (education, healthcare, gaming, finance) is a plus.

What DCW Media Offers

• A direct impact on agency growth, innovation, and client outcomes.
• Exposure to AI-forward workflows and media technology stacks.
• An entrepreneurial and collaborative culture that supports smart risk-taking and innovation.
• Ongoing professional development and access to leadership in AI-driven media strategy.

Benefits:

• Employer-sponsored retirement plan
• Employer-sponsored health insurance
• Paid holidays and PTO
• Summer Fridays

Join us at DCW Media and take your digital marketing career to the next level! Apply today to be part of a company that values innovation, growth, and excellence.