Digital Connect September 18, 2025

The latest issue of our Digital Connect is shining a spotlight on ads in Google AI overviews, using Reddit for healthcare ads, new CTV ad offerings, Meta ROAS optimizations, and the latest chapter in the TikTok saga.

Platform Updates:

AI overviews in Google Search are now becoming more transparent. Google revealed that there will soon be a dedicated "sponsored" section in the AI overviews on its search results pages. This new format finally gives advertisers clearer visibility in AI overviews and DCW is ready to help brands claim that valuable space. The specific AI product will be called AI Max for Search Campaigns and is still undergoing testing. DCW is closely monitoring all AI/LLM search developments and is poised to deliver your messaging in these critical spaces.

People are flocking to Reddit for healthcare advice. The growing social platform recently revealed healthcare-related insights for advertisers, noting that organic healthcare content has risen 48% year-over-year. It's imperative that healthcare advertisers, from providers to brands, establish a presence where their audience is most actively engaged. DCW has been running Reddit campaigns for years, growing with the platform and delivering results for not only healthcare brands, but also financial institutions, building materials, and more!

Looking to take your CTV ads to the next level? DCW is now able to provide interactive CTV ad formats powered by VDO. AI that go beyond standard video content. Interactive elements offered include carousels, navigable menus, QR codes, sports score triggers, video wrappers, and more. In addition to the creative, dynamic creative optimization can tailor content and offers to viewers based on their recent activity. 

Meta is working to boost advertiser ROAS with a new optimization mode. Advertisers can now optimize for a "value" KPI that specifically looks to enhance ROAS rather than just cost-per-action, making retail campaigns smarter and more effective. DCW’s traders are already integrating this mode to make retail campaigns more effective, ensuring your ad spend works harder for your growth.

Is a US TikTok deal finally in the works? Signs point to a resolution in the long-running uncertainty around TikTok’s future in the US, which is good news for advertisers who rely on it to reach younger, highly engaged audiences. Throughout this evolving landscape, DCW has guided clients with proven success, driving awareness, engagement, leads, and conversions across a wide range of verticals.