Digital Connect November 13, 2025

We’re back with an all-new Connect+, spotlighting Reddit’s latest ad innovation, Pinterest’s steady growth in Q3, the rise of programmatic linear TV buying, and AI attribution for traditional media.

Platform Updates:

Reddit recently unveiled a new ad type that is unique to social media feeds. Its new Interactive Ads prompt users to click or tap on sponsored content, revealing an interactive element, such as a game, to further boost engagement with advertisers. These ads bring the power of rich media-style display ads to social inventory. These ads are sure to drive even further success on Reddit, which recently revamped its ad platform and is increasingly tied into AI responses. DCW was an early adopter of Reddit ads and continues to run high-performance campaigns for a variety of clients across verticals such as banking, building materials, and insurance.

Pinterest continues to grow, warranting serious consideration from advertisers. Pinterest surpassed 600 million active monthly users worldwide in Q3 of this year, with a 17% surge in revenue year over year. In Canada and the U.S., active monthly users reached 103 million, up 1 million from Q2. For context, these numbers show Pinterest pulling roughly even with Twitter/X in terms of active userbase. DCW has years of experience running ads on Pinterest and is ready to work with new and existing clients on a custom Pinterest strategy, whether it’s a standalone effort or integrated with other traditional and digital channels. 

Linear television is advancing quickly. Spectrum Reach and tvbeat introduced a programmatic solution that enables real time buying, automated optimization, and audience level reporting, capabilities once limited to digital. Advertisers can now move beyond broad demographic scheduling to impression-based transactions targeting specific audience segments. Programmatic automation allows campaigns to allocate linear inventory by performance, geography, and audience behavior, improving efficiency and reducing waste. For higher education and financial brands, this means reaching adult learners and decision-makers at scale with sharper precision. DCW integrates these tools into traditional buying workflows, combining broadcast reach with digital-style measurability. Using audience segmentation, geotargeted spot insertion, and real time analytics, DCW optimizes linear placements for stronger conversion outcomes, turning traditional TV into a data driven performance channel.

Traditional media is now measurable. AI powered attribution models connect OOH, television, and radio to digital and in store actions using geo spatial modeling, mobile panel data, and dwell time analytics. These methods link real world exposures to website visits, form submissions, or campus tours, creating a clear path from awareness to engagement. Geo-spatial modeling tracks audience movement to identify exposure points. Mobile panel data aggregates privacy safe device signals to verify proximity. Dwell time analytics measure how long individuals remain with in viewable range, translating presence into engagement quality. DCW applies these advanced measurement tools to enrollment and awareness campaigns, converting OOH, radio, and linear impressions into KPIs such as cost per application and cost per visit. By combining mobility data with first party engagement metrics, DCW delivers proof of performance across every medium, ensuring measurable business impact.