Digital Connect January 8, 2026

Join us in ringing in the New Year with exciting media updates, including Pinterest’s CTV expansion, Winter Olympics opportunities, and fresh traditional strategies that accelerate OOH and radio performance.

Platform Updates:

Pinterest is moving beyond pins with the acquisition of a connected TV platform. The move will allow Pinterest to connect its high-intent audiences with household big screens, expanding reach and inventory for advertisers. The acquisition of tvScientific is expected to be finalized early this year. DCW was an early adopter of Pinterest ads and is excited about this latest evolution. We highly recommend Pinterest audiences across a range of verticals, including retail, travel, fashion, healthcare, and more. Let us know if you’re ready to explore what a Pinterest CTV strategy could look like for your business. 

Go for the gold with DCW. Looking to advertise around the upcoming Winter Olympics? We have you covered. Our partnership with StackAdapt enables us to connect our advertisers with premium NBC CTV inventory. It is estimated that the 2026 Milan-Cortina games will have four times more streaming minutes than the 2022 Olympics. This expanded inventory creates a powerful opportunity to reach a diverse, highly engaged audience during one of the most anticipated live sports events of the season. We’re ready to develop a custom Olympic media strategy for your brand, reach out to get started.

Traditional media is becoming more tightly integrated around physical retail environments. Broadcast radio and terrestrial audio are increasingly planned in coordination with nearby out-of-home placements, reinforcing messaging as consumers move toward point of sale. By aligning audio delivery with commuter routes, retail proximity, and peak traffic windows, brands can introduce a message through sound and then visually reinforce it moments later through OOH. This sequencing strengthens recall during high-intent moments and increases the likelihood of in-store action. DCW is leveraging these synchronized audio and OOH strategies to help retail and grocery advertisers concentrate frequency near purchase locations and maximize impact without extending flight lengths or budgets.

Out-of-home strategy is also shifting toward shorter, high-impact deployments designed to dominate attention within compressed timeframes. Rather than running extended, low-density flights, advertisers are increasingly activating two -to four-week OOH bursts focused on commuter choke points, retail corridors, and key activity zones. These high-density takeovers drive rapid visual saturation, leading to stronger awareness and faster message absorption. This approach is especially effective for promotions, grand openings, enrollment pushes, and seasonal retail moments where timing is critical. DCW is actively deploying these short-flight OOH bursts to help brands achieve immediate market presence and sharper recall in competitive local environments.