Contractors and Homeowners

DCW Media partners with some of the biggest names in the home improvement industry to drive custom, high-performance campaigns. We're a full-service agency, prepared to work with you on all aspects of digital and traditional advertising and media.

Whether you’re a national brand or a local business, let’s start a conversation about your goals and how we can best work as an extension of your marketing team. Fill out and submit the form to get started today.

The DCW Digital Difference
Omni channel strategies tailored for your unique audiences
Competitor research and conquesting
Foot-traffic attribution, conversion pixeling, and on-site analytics
Creative assistance covering everything from copywriting to video production
Custom live client dashboards and in-depth reporting

Our Work - Case Studies

GAF Materials Corporation

America’s largest shingle manufacturer wanted to drive pro and homeowner traffic to their Lowe’s and Home Depot retail partners.

DCW developed an omnichannel digital approach to reach users across social media, programmatic Audio, competitor locations, and browser Display ads.

Over 5 years later the partnership endures as DCW continues to drive millions of quality clicks to shopping pages, all while beating industry performance benchmarks.

380k clicks to shop Home Depot in 2023
100s of new Rewards program signups
Meta CTRs +300% vs. the benchmark

A Local NY Contractor
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DCW worked with an expanding roofing and siding contractor to drive real-time leads in new markets.

We created a custom API integration that forward s homeowner leads from Social Media and Search ads directly to the client’s CRM in real time.

The result was a new source of daily leads coming in well below the industry’s cost-per-lead standard.

An Initial 4:1 ROAS
+30% more website traffic
2%+ Google Ads On-Site Conversion Rate

Nationwide Coils

We work with a leading HVAC manufacturer and supplier to drive form-fill conversions in a highly niche B2B market.

DCW started with a high-targeted Google Search campaign. Collaborating with the client, we identify key terms, seasonality, and filter negative keywords to ensure the best traffic.

Capitalizing on the influx of new form conversions, we then took our messaging to the next level, reaching an expanded audience with highly targeted first-person data via People-Based Display ads and LinkedIn.

8%+ Google SEM CTR
35+ B2B HVAC Leads per Month
30% more website traffic

WE KNOW CONTRACTORS AND HOMEOWNERS

Our Work - Case Studies